How to Measure the Success of Cross-Selling Campaigns?
To measure the success of your cross-selling campaigns, monitor key [metrics](#) such as:
1. Conversion Rate: The percentage of recipients who make a purchase after clicking on the cross-sell recommendation. 2. Average Order Value (AOV): Track how much the average order value increases as a result of cross-sell efforts. 3. Click-Through Rate (CTR): Measure the effectiveness of your email content by tracking how many recipients clicked on the cross-sell links. 4. Customer Lifetime Value (CLV): Assess how cross-selling impacts the long-term value of a customer.