How to Measure the Success of Demographic-Based Email Campaigns?
To measure the effectiveness of your demographic-based email campaigns, consider the following metrics:
Open Rates: Track the percentage of recipients who open your emails. Click-Through Rates: Measure how many recipients click on links within your emails. Conversion Rates: Monitor the percentage of recipients who complete a desired action, such as making a purchase. Unsubscribe Rates: Keep an eye on how many people unsubscribe after receiving your emails, which can indicate content relevance. Engagement Metrics: Look at overall engagement, including forwards, shares, and time spent reading the emails.