direct requests

How to Measure the Success of Direct Requests?

To measure the effectiveness of your direct requests, track the following metrics:
Click-Through Rate (CTR): The percentage of recipients who clicked on your CTA link.
Conversion Rate: The percentage of recipients who completed the desired action (e.g., purchase, signup).
Engagement Rate: The overall interaction with your email, including clicks, replies, and forwards.
Feedback: Collect direct feedback from your audience to understand their preferences and pain points.

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