How to Measure the Success of Discount and Coupon Campaigns?
1. Open Rates: Indicates how many people opened your email. 2. Click-Through Rates (CTR): Shows how many recipients clicked on the links in your email. 3. Conversion Rates: Measures how many clicks resulted in actual purchases. 4. Redemption Rates: Tracks how many coupons were redeemed. 5. Revenue Generated: The total sales revenue generated from the campaign.