discounts and offers

How to Measure the Success of Discount Email Campaigns?

To measure the success of your discount email campaigns, consider these key performance indicators (KPIs):
1. Open Rates: Indicates how many recipients opened your email.
2. Click-Through Rates (CTR): Shows how many clicked on your offer or CTA.
3. Conversion Rates: Tracks the percentage of recipients who completed a purchase.
4. Revenue Generated: Measures the total sales resulting from the campaign.
5. Customer Lifetime Value (CLV): Helps understand the long-term value of customers acquired through these campaigns.

Frequently asked queries:

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