The effectiveness of discounts can vary, but some common types include:
1. Percentage Discounts: Offers like "20% off" are easy to understand and attractive to customers. 2. Dollar Amount Discounts: A flat amount off, such as "$10 off your next purchase," can also be enticing. 3. Free Shipping: Often removes the barrier to purchase, especially for online retailers. 4. Buy One, Get One (BOGO): Encourages higher spending by offering a free item when another is purchased.