How to Measure the Success of Email Ad Transactions?
Success in email ad transactions is measured using various email metrics:
Open Rate: The percentage of recipients who open the email. Click-Through Rate (CTR): The percentage of recipients who click on the ad within the email. Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase or filling out a form. Return on Investment (ROI): The overall financial return generated from the email ad campaign.