How to Measure the Success of Email Marketing Offers?
To evaluate the performance of your offers, track key metrics such as:
Open Rate: The percentage of recipients who open the email. Click-Through Rate (CTR): The percentage of recipients who click on links in the email. Conversion Rate: The percentage of recipients who complete the desired action. Revenue Generated: The total sales or revenue resulting from the offer. Unsubscribe Rate: The percentage of recipients who opt out after receiving the offer.