To maximize the impact of visuals in your email campaigns, consider the following best practices:
Use High-Quality Images: Ensure that all images are high-resolution and relevant to the content of your email. Optimize for Load Time: Compress images and use appropriate file formats to ensure quick loading times, as slow-loading images can frustrate recipients. Include Alt Text: Always include descriptive alt text for images to improve accessibility and ensure that your message is conveyed even if images donât load. Balance Text and Visuals: Strive for a harmonious balance between text and visuals to maintain clarity and readability. Use Visual Hierarchy: Utilize visual hierarchy principles to guide readers' eyes towards the most important elements of your email.