embedded links

How to Measure the Success of Embedded Links?

Measuring the success of embedded links involves analyzing various metrics:
Click-Through Rate (CTR): The percentage of recipients who clicked on one or more links in your email.
Conversion Rate: The percentage of recipients who completed a desired action after clicking the link.
Bounce Rate: The percentage of visitors who leave your website shortly after clicking the link.
Heatmaps: Visual representations showing where users clicked within the email, helping to identify popular and effective links.

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