functional emails

How to Measure the Success of Functional Emails?

Measuring the success of functional emails involves tracking key performance indicators (KPIs) such as:
Open Rates: The percentage of recipients who open the email.
Click-Through Rates (CTR): The percentage of recipients who click on links within the email.
Conversion Rates: The percentage of recipients who complete a desired action.
Bounce Rates: The percentage of emails that are not delivered successfully.
Customer Feedback: Qualitative feedback can provide insights into the effectiveness of the emails.

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