Measuring the success of your fundraising emails is crucial for understanding what works and what doesn’t. Key metrics to track include:
Open Rate: The percentage of recipients who open your email. Click-Through Rate (CTR): The percentage of recipients who click on a link within your email. Conversion Rate: The percentage of recipients who complete the desired action, such as making a donation. Bounce Rate: The percentage of emails that could not be delivered. Unsubscribe Rate: The percentage of recipients who opt-out of your email list.