To gauge the effectiveness of your targeting strategy, track key performance indicators (KPIs) such as:
1. Open Rates High open rates indicate that your subject lines and sender identity are compelling and relevant to your audience.
2. Click-Through Rates (CTR) CTR measures how many recipients clicked on links within your email. A high CTR suggests that your content is engaging and valuable.
3. Conversion Rates This KPI tracks how many recipients completed a desired action, such as making a purchase or filling out a form. High conversion rates signify successful targeting.
4. Unsubscribe Rates Monitoring unsubscribe rates can help you identify potential issues with your targeting strategy. A low rate suggests that your content is well-received by your audience.