To ensure the success of joint projects, it’s essential to measure their performance. Here are some key metrics to track:
- Open Rates: Measure the percentage of recipients who open the email. - Click-Through Rates (CTR): Track the percentage of recipients who click on links within the email. - Conversion Rates: Measure the percentage of recipients who take the desired action, such as making a purchase or signing up for a webinar. - Return on Investment (ROI): Calculate the overall financial return from the joint project compared to the cost.