There are various types of joint projects that businesses can undertake in email marketing. Some popular ones include:
- Co-Branded Campaigns: Create and send emails that feature both brands, offering combined value to subscribers. - Shared Subscriber Lists: Exchange or share subscriber lists to expand your reach. Ensure compliance with privacy laws and obtain necessary permissions. - Cross-Promotions: Promote each other’s products or services in your email campaigns. - Content Collaborations: Partner on creating valuable content, such as eBooks, webinars, or exclusive offers, and promote them via email.