How to Measure the Success of Lead Generation Efforts?
To determine the effectiveness of your lead generation efforts, it’s important to track key metrics. These include:
Open Rate: The percentage of recipients who open your emails. Click-Through Rate (CTR): The percentage of recipients who click on a link within your email. Conversion Rate: The percentage of recipients who take the desired action, such as filling out a form or making a purchase. Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox. Unsubscribe Rate: The percentage of recipients who opt out of your email list.