The optimal frequency for your emails should be determined by several key factors:
Audience Preferences: Conduct surveys or monitor engagement metrics to understand how often your subscribers want to hear from you. Content Quality: Ensure each email delivers value. If you’re sending frequent emails, make sure the content is relevant and high-quality. Business Goals: Align your email frequency with your broader marketing and business objectives. Seasonality: Adjust frequency based on seasonal trends, such as more frequent emails during the holiday season for retail businesses.