How to Measure the Success of Limited Time Offer Emails?
Track the success of your LTO emails using the following metrics:
Open Rate: Measure how many recipients opened your email to gauge interest. Click-Through Rate (CTR): Track how many recipients clicked on the links within your email. Conversion Rate: Determine how many recipients completed the desired action, such as making a purchase. Revenue Generated: Analyze the total sales revenue generated from the LTO.