How to Measure the Success of Local Email Campaigns?
Tracking the performance of your local email campaigns is vital. Key metrics to monitor include:
Open Rates: Measure the percentage of recipients who open your emails. Click-Through Rates (CTR): Track the number of clicks on links within your emails. Conversion Rates: Monitor how many recipients take the desired action, such as making a purchase. Engagement Rates: Evaluate overall engagement, including replies and social shares.