How to Measure the Success of Local Email Marketing Campaigns?
To measure the success of your local email marketing campaigns, focus on key metrics such as:
Open Rates: The percentage of recipients who open your email. Click-Through Rates: The percentage of recipients who click on links within your email. Conversion Rates: The percentage of recipients who take the desired action, such as making a purchase or signing up for an event. Bounce Rates: The percentage of emails that were not delivered to the recipient’s inbox. Unsubscribe Rates: The percentage of recipients who opt out of receiving future emails.