How to Measure the Success of Loyalty Program Emails?
To gauge the effectiveness of your loyalty program emails, consider tracking the following metrics: - Open Rate: The percentage of recipients who open your email. - Click-Through Rate (CTR): The percentage of recipients who click on links within your email. - Conversion Rate: The percentage of recipients who take the desired action, such as making a purchase or redeeming points. - Customer Retention Rate: Track how often customers return to make purchases after joining the loyalty program.