How to Measure the Success of Mass Marketing Emails?
To measure the success of your mass marketing emails, you should track the following metrics:
Open Rate: The percentage of recipients who opened the email. Click-Through Rate (CTR): The percentage of recipients who clicked on a link within the email. Conversion Rate: The percentage of recipients who completed the desired action, such as making a purchase. Bounce Rate: The percentage of emails that could not be delivered. Unsubscribe Rate: The percentage of recipients who opted out of receiving future emails.