Once you've identified your relevant audience, the next step is to engage them effectively:
1. Personalization: Use the data you've gathered to personalize your emails. Address subscribers by their names and tailor content to their specific interests. 2. Quality Content: Provide valuable and relevant content that addresses the needs and interests of your audience. This could include educational articles, special offers, and product recommendations. 3. A/B Testing: Conduct A/B tests to see which email formats, subject lines, and call-to-actions resonate most with your audience. 4. Timing: Send emails at times when your audience is most likely to engage. This could vary based on their time zones and daily routines.