How to Measure the Success of Product Pages in Email Marketing?
To measure the effectiveness of your product pages in your email marketing campaigns, track the following key metrics:
Click-Through Rate (CTR): The percentage of email recipients who clicked on the links to your product pages. Conversion Rate: The percentage of visitors to your product pages who completed a purchase. Average Order Value (AOV): The average amount spent by customers on your product pages. Bounce Rate: The percentage of visitors who leave your product page without taking any action. Customer Feedback: Reviews and ratings left by customers after making a purchase.