Determining the optimal TTL for your email requires analyzing your audience's behavior and engagement patterns. Key factors to consider include:
Time Zones: Ensure your emails reach your audience at the right time by considering their geographical location. Email Frequency: Too many emails can lead to fatigue, while too few can result in missed opportunities. Finding the right balance is crucial. Content Relevance: Emails should be timely and relevant to current events or promotions to maintain audience interest.