How to Measure the Success of Sales Period Email Campaigns?
Measuring success is crucial for ongoing improvement. Key metrics to track include:
Open Rates: Indicates how many recipients opened your email. Click-Through Rates: Shows how many clicked on links within your email. Conversion Rates: Measures how many completed a desired action, such as making a purchase. Revenue Generated: Tracks the total sales attributed to your email campaign. Unsubscribe Rates: Monitors how many opted out of your mailing list.