With the increasing use of mobile devices for email access, M3AAWG also focuses on mobile security:
- Optimized Content: Ensure that your emails are mobile-optimized to improve user experience and reduce the likelihood of users marking them as spam. - Mobile-Specific Threats: Be aware of threats like SMS phishing (smishing) and ensure your marketing messages do not inadvertently contribute to these risks. - Regulatory Compliance: Adhere to regulations like the TCPA which governs mobile communications to avoid legal repercussions.