After launching your seasonal campaign, it's important to measure its success through various metrics:
Open Rates: This measures how many recipients opened your email. A higher open rate indicates that your subject lines and timing were effective. Click-Through Rates (CTR): This measures how many recipients clicked on links within your email. A high CTR indicates that your content was engaging. Conversion Rates: This measures how many recipients completed a desired action, such as making a purchase. This is the ultimate measure of your campaign's success. ROI: Calculate your return on investment by comparing the revenue generated from the campaign to the costs involved.