To measure the success of your special promotions, track key performance indicators (KPIs) such as:
Open Rates: The percentage of recipients who open your email. Click-Through Rates (CTR): The percentage of recipients who click on links within your email. Conversion Rates: The percentage of recipients who complete a desired action, such as making a purchase. Revenue Generated: The total sales attributed to the email promotion. Bounce Rates: The percentage of emails that could not be delivered to recipients.