Measuring the success of your survey invitations involves tracking several key metrics:
- Open Rate: The percentage of recipients who open your email. - Click-Through Rate (CTR): The percentage of recipients who click on the survey link. - Completion Rate: The percentage of recipients who complete the survey after clicking the link. - Response Quality: The usefulness and relevance of the feedback received.
By monitoring these metrics, you can gain insights into the effectiveness of your survey invitations and identify areas for improvement.