tailored messages

How to Measure the Success of Tailored Messages?

To measure the success of your tailored messages, track the following key metrics:
1. Open Rate: The percentage of recipients who open your email.
2. Click-Through Rate (CTR): The percentage of recipients who click on links within your email.
3. Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase.
4. Unsubscribe Rate: The percentage of recipients who unsubscribe after receiving the email.
5. Engagement Rate: Overall interaction with the email, including shares and forwards.

Frequently asked queries:

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