How to Measure the Success of Technology Integration?
To evaluate the effectiveness of technology integration in your email marketing efforts, consider the following metrics:
Open Rate: The percentage of recipients who open your email. Click-Through Rate (CTR): The percentage of recipients who clicked on a link within the email. Conversion Rate: The percentage of recipients who completed a desired action, such as making a purchase. Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox. Unsubscribe Rate: The percentage of recipients who opted out of future emails.