Integrating technology into email marketing is crucial for several reasons:
It improves personalization, allowing you to send targeted messages based on user behavior and preferences. Enhances efficiency by automating repetitive tasks such as scheduling, segmentation, and follow-ups. Provides actionable analytics to measure the success of campaigns and make data-driven decisions. Facilitates scalability, enabling businesses to manage large volumes of emails effortlessly. Ensures compliance with legal regulations like GDPR and CAN-SPAM by automating consent and opt-out processes.