How to Measure the Success of Video Tutorials in Email Marketing?
To gauge the effectiveness of video tutorials in email marketing, focus on the following metrics: - Click-Through Rate (CTR): Indicates how many recipients clicked on the video link. - Engagement Rate: Measures the amount of time viewers spent watching the video. - Conversion Rate: Tracks the number of viewers who completed a desired action after watching the video. - Feedback and Comments: Collect qualitative data through surveys or comments to understand viewer satisfaction.