To measure the success of your efforts in achieving a wider reach, consider the following metrics:
Open Rates: The percentage of recipients who open your emails. Click-Through Rates (CTR): The percentage of recipients who click on links within your emails. Conversion Rates: The percentage of recipients who take a desired action, such as making a purchase or filling out a form. Bounce Rates: The percentage of emails that were not delivered successfully. Unsubscribe Rates: The percentage of recipients who opt out of your email list.