What Key Skills Should Email Marketing Staff Learn?
To excel in email marketing, staff should be proficient in several key areas:
Content Creation: Understanding how to write compelling subject lines and body content that captures attention and drives action. List Management: Knowing how to segment and manage subscriber lists effectively to target specific audiences. Analytics: Being able to interpret data from email campaigns to understand what works and what doesn't. A/B Testing: Learning how to conduct split tests to determine the most effective elements of your emails. Compliance: Being aware of legal requirements such as GDPR and CAN-SPAM to ensure your campaigns are compliant.