To evaluate the effectiveness of your win back campaigns, track these key performance indicators (KPIs):
Re-Engagement Rate: The percentage of inactive customers who open your win back emails. Conversion Rate: The percentage of re-engaged customers who make a purchase. Customer Lifetime Value (CLV): Measure the long-term value of re-engaged customers. Unsubscribe Rate: The percentage of customers who unsubscribe after receiving your win back emails.