How to Measure the Success of Word of Mouth in Email Marketing?
To measure the success of word of mouth promotion in your email marketing efforts, consider the following metrics:
Forward Rate: Track how often your emails are being forwarded. This can give you an idea of how engaging your content is and how willing your subscribers are to share it. Referral Traffic: Use UTM parameters in your links to track traffic coming from forwarded emails or shared links. Conversion Rate: Monitor how many new subscribers or customers you gain through referrals. This can help you assess the effectiveness of your word of mouth strategies. Engagement Metrics: Look at open rates, click-through rates, and other engagement metrics to see how well your emails are resonating with your audience.