Some metrics are more prone to inconsistencies than others:
Open Rates: Often affected by tracking pixel issues and email client differences. Click-Through Rates: Can be skewed by bots or users who have images disabled. Bounce Rates: May vary depending on how different email servers handle undeliverable emails. Conversion Rates: Tracking conversions can be challenging if users switch devices or clear cookies. Unsubscribe Rates: Can be affected by how easy it is for users to find and use the unsubscribe link.