How to Measure the Success of Your Automated Campaign?
Measuring the success of your automated email campaigns is crucial for continuous improvement. Key performance indicators (KPIs) to track include:
Open Rates: The percentage of recipients who open your emails. Click-Through Rates (CTR): The percentage of recipients who click on links within your emails. Conversion Rates: The percentage of recipients who complete a desired action, such as making a purchase. Bounce Rates: The percentage of emails that couldnât be delivered to recipients. Unsubscribe Rates: The percentage of recipients who opt-out of your email list.
Use these metrics to evaluate your campaigns and make necessary adjustments to improve performance.