Measuring the success of your email marketing criteria involves tracking a variety of metrics. Key performance indicators (KPIs) to consider include:
1. Open Rate - Indicates the percentage of recipients who opened your email. A higher open rate suggests that your subject lines are effective.
2. Click-Through Rate (CTR) - Measures the percentage of recipients who clicked on a link within the email. This shows the effectiveness of your CTA and content relevance.
3. Conversion Rate - The percentage of recipients who completed a desired action, such as making a purchase or filling out a form. This is a direct measure of your campaign's success.
4. Bounce Rate - The percentage of emails that could not be delivered. A high bounce rate may indicate issues with your email list quality.
5. Unsubscribe Rate - The percentage of recipients who opted out of your email list. Monitoring this helps you understand if your content is resonating with your audience.