How to Measure the Success of Your Donation Emails?
Tracking and analyzing the performance of your email campaigns is crucial. Key metrics to monitor include:
- Open Rate: The percentage of recipients who open your email. - Click-Through Rate (CTR): The percentage of recipients who click on the links or CTAs in your email. - Conversion Rate: The percentage of recipients who complete the desired action, such as making a donation. - Bounce Rate: The percentage of emails that could not be delivered. - Unsubscribe Rate: The percentage of recipients who opt-out of your email list after receiving your email.