What is the Environmental Impact of Email Marketing?
Email marketing is often considered to be more environmentally friendly compared to traditional marketing methods like direct mail. However, it’s essential to understand that it is not entirely without its environmental footprint. The energy required to power data centers, the servers hosting email services, and the devices used to read and send emails all contribute to carbon emissions. According to some estimates, the average email is responsible for around 4 grams of CO2 emissions, which can add up given the volume of emails sent globally every day.