How to Measure the Success of Your Email Marketing Campaigns?
To evaluate the effectiveness of your email marketing campaigns, monitor key performance indicators (KPIs) such as:
Open Rates: The percentage of recipients who open your email, indicating the effectiveness of your subject line. Click-Through Rates: The percentage of recipients who click on links within your email, showing the relevance and appeal of your content. Conversion Rates: The percentage of recipients who complete a desired action, such as making a purchase or filling out a form.