How to Use Business Information in Email Marketing?
Once you have collected business information, use it to enhance your email marketing strategy:
Personalized Content: Tailor your email content to match the preferences and interests of different customer segments. Automated Campaigns: Set up automated email workflows based on triggers like abandoned carts, birthdays, or purchase anniversaries. A/B Testing: Test different subject lines, content, and calls to action to determine what resonates best with your audience.