How to Measure the Success of Your Event Promotion Emails?
Key metrics to measure the success of your event promotion emails include:
Open Rates: Percentage of recipients who open your email. Click-Through Rates (CTR): Percentage of recipients who click on links within your email. Conversion Rates: Percentage of recipients who complete a desired action, such as registering for the event. Unsubscribe Rates: Percentage of recipients who unsubscribe from your list.
Analyzing these metrics helps you understand what works and what needs improvement.