How to Measure the Success of Your Link Building Efforts?
To evaluate the effectiveness of your link building strategies in email marketing, consider these metrics:
1. Click-Through Rate (CTR): This measures the percentage of recipients who clicked on a link within your email. 2. Conversion Rate: Track the number of users who completed a desired action after clicking a link, such as making a purchase or signing up for a newsletter. 3. Bounce Rate: This indicates the percentage of visitors who leave your site after viewing only one page. A high bounce rate may suggest that the linked content is not engaging or relevant.