How to Measure the Success of Your Monthly Newsletter?
To understand the effectiveness of your newsletter, track these key metrics:
- Open Rate: The percentage of recipients who open your email. Aim for a high open rate by crafting compelling subject lines. - Click-Through Rate (CTR): The percentage of recipients who click on links within your email. This indicates how engaging your content is. - Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase or filling out a form. - Unsubscribe Rate: The percentage of recipients who opt out of your newsletter. A high unsubscribe rate may indicate that your content isn’t resonating with your audience. - Bounce Rate: The percentage of emails that couldn’t be delivered. A high bounce rate can harm your sender reputation.