To create focused content, follow these steps: 1. Segment Your Audience: Use your email marketing platform to segment your email list based on demographics, behavior, purchase history, and other relevant factors. 2. Personalization: Personalize your emails by using the subscriber’s name and offering content that aligns with their preferences and past interactions. 3. Value Proposition: Clearly state the value of your content. Why should the recipient care about what you are sending them? 4. A/B Testing: Conduct A/B tests to determine what type of content works best with different segments. 5. Feedback Loop: Encourage feedback and use it to refine your content strategy.