How to Measure the Success of Your Re-engagement Campaign?
Measuring the success of your re-engagement campaign is essential to understand its effectiveness. Here are some key metrics to track:
Open Rate: Monitor the open rate of your re-engagement emails to see how many inactive subscribers are starting to engage with your content again. Click-Through Rate (CTR): Track the [CTR](href) to measure how many subscribers are taking the desired action, such as visiting your website or redeeming an offer. Conversion Rate: Ultimately, you want to see how many re-engaged subscribers convert into paying customers or take other valuable actions. Unsubscribe Rate: Pay attention to the unsubscribe rate. While some subscribers may choose to leave, it's better to have a smaller, more engaged list than a large, inactive one. Feedback: Collect and analyze feedback from your re-engagement emails to make improvements in future campaigns.